In today’s dynamic of social media marketing, the digital landscape is all about trends and campaigns that rise to popularity every now and then. But do they have a life longer than needed? Actually not.
Most of the trends rise in popularity, get a massive deal of attention from people all around, and then die sooner than ever. Hence, a concrete marketing strategy well-equipped with ample resources for social media management must include a strategic approach to establish long-lasting trends capable of creating a terrific buzz among the masses.
Below are a few ways that can help you create a marketing strategy with a maximum potential of virality across the leading social platforms. So, if you want your brand to become trending on social media, grab a pen and begin jotting down the important points.
Why Is There a Need to Become Trending on Social Media
Before you go through ways that can help you become trending on social media, here are a few reasons to inspire you and make you aware of why going viral on social media is essential for a business.
1. Increased Visibility
Virality on social media helps business managers or marketers enhance their brand’s visibility and leads to a significant increase in the number of views, shares, likes, and followers.
2. Brand Recognition
Whatever goes viral is known by almost everyone on social media. Hence, a trending presence on social media will help more and more people know about your brand leading to a potentially higher number of followers.
3. Business Growth
The more you will be trending on social media, the more there are chances that you get increased offers of partnerships, investments, and collaborations. These occurrences will help you convert potential leads into buyers and customers, aiding the profit margin of the business.
4. Competitive Advantage
A viral image on social media will help you gain a competitive advantage over your competitors. Even if you lack a number of followers and are a newbie on the digital landscape, an instance where you appear as trending on social media will certainly make you shine among your competitors.
5. Increased Engagement
If you are trending on social media, you will certainly get more opportunities to interact with your audience. This will lead to increased engagement, more interaction, enhanced user feedback, and people’s response towards your brand.
Best Ways to Become Trending on Social Media
Dive into the ways explained below to rule the digital media spaces like a pro and stand out among your competitors.
1. Create Quality Content
No matter how much you debate, content is the key to success. It serves as the foundation of any social media presence. Hence, it is crucial to create compelling content that is relevant to your audience and also possesses a creative vibe. Your marketing strategy should include content ideas that can help you go trending on social media, for example, a captivating BTS video, a stunning visual, a fact-spitting blogspot, and whatnot. There is a lot you can do just with a gripping piece of content.
2. Stay Updated With Latest Trends
To create buzz, you must know the buzz!
Keep an eye on what is going on in the digital world, what is in and what is out. This strategy will help you stay in sync with all the latest news and plan your next move accordingly. In addition, you will also be able to participate in trending campaigns and optimize hashtags for better reach and engagement.
3. Utilize Hashtags
Using hashtags is a powerful technique if you aim to increase your reach organically and jump on the bandwagon of virality. Add hashtags to your marketing strategy so that your content becomes discoverable to a larger set of audience. You can also define a unique hashtag depicting the vision and mission of your brand and use it frequently so that people can recognize its association with your brand.
A fine example of a remarkable use of hashtags is the famous brand, Nike. Their hashtag #JustDoIt grabbed immense limelight throughout the campaign and brought them commendable business profits from across the globe.
4. Craft Eye-Grabbing Visuals
We all love colors and art. Dull, boring, and uninteresting-looking visuals and images are usually ignored by a social media user. I mean, why would someone stop across a visual that ain’t refreshing to the eyes?
This is why, an important strategy to become trending on social media is to invest a good load of effort in the design strategy of your brand. Scroll Pinterest feeds, get inspiration, check out what your competitors are doing, and craft unique color palettes and grids for your online presence. Stellar images will definitely take you to an unstoppable grind of virality.
5. Build a Community
To become trending on social media, you need a community around your brand that is ready to contribute to the process of your success. In simple words, you must have a following of people who not only trust your brand but also engage with it often.
You can foster this relationship with your audience by interacting with them on a regular basis. Respond to their comments, answer their queries, address their feedback be it negative or positive, and arrange activities that include their participation. For example, you can host giveaways and contests setting a reward for your audience, and since people tend to get attracted to rewards and freebies, this strategy will surely work in your favor.
6. Bring In Intellectual Discussions
The genre of content a brand produces and presents ahead of its audience matters a lot when it is in regard to becoming trending on social media. Hence, your content must target a strong cause, an ideology, a thought-provoking story, or a massive source of entertainment for the audience for them to share it to the extent where it becomes trending. So, the best you can do is to collaborate with personalities who are capable of bringing intellectual discussions resonating with the interest of your audience and elevating your overall digital presence.
7. Add Humorous Content To Your Strategy
No matter what niche your brand revolves around, it is not necessary to produce professional-looking content only. You can spice up a little by adding tweaks of memes and jokes relevant to a hot topic or randomly relevant to your audience. This will help more and more people relate to you, will bring diversity to your content strategy, and will also help you get into the grind of viral memes.
8. Get the Grip of the Best Time
While putting up strategies, for example, Twitter management or LinkedIn post scheduler, business managers usually forget to consider an important factor which is the timing. It is crucial to analyze the best time to post on these platforms in order to get interaction and engagement from the right set of audiences. Hence, you must incorporate social media management tools to find out the optimal posting times for your business in order to gain maximum visibility.
9. Use Attention-Grabbing Headlines & Captions
As a marketer, you must know how to grab the maximum of a user’s attention by crafting headlines and captions that spark curiosity and lead them to follow your social media presence. Hence, be creative with your approach to writing headlines for your ads or announcements. Try to add up a fusion of words capable of making the users pause to engage with your content instead of scrolling down.
10. Monitor Performance
Integrate a social media dashboard to ensure consistent monitoring of your performance. This strategy will help you keep track of your overall social media performance according to platform-based metrics. You can also generate comprehensive reports providing a brief overview of your progress. Using this data and statistics, you can easily look for any areas of improvement and mold your strategy accordingly.
Summing up the discussion, a dynamic approach can help you become trending on social media including the elements of creativity, strategic thinking, and a deep understanding of your audience. By implementing these additional strategies, you can enhance your chances of not only achieving trending status but also building a strong and loyal online community that continues to engage with your content long after the trending moment has passed. Remember, the key is to consistently deliver value, authenticity, and innovation to captivate your audience’s attention and keep them coming back for more.