Offering an outstanding experience for your customers goes beyond the buying process and includes the packaging and delivery of your products to their homes.
Although the sales conversion has already been done, this stage of your customer journey allows you to get repeat customers or even start advocating for your brand. These results prove that your marketing has worked well together from the beginning.
However, many businesses do not consider product packaging as seriously as other marketing campaigns, design features, or strategies. This is a missed opportunity to promote and establish your brand by connecting visuals to your business. Make it right by reviewing your current packaging and custom-printed mailers and applying these tips to make them memorable and representative of your brand.
Understanding Your Audience
Direct mail campaigns are often sent to existing customers or a new audience group. You must ensure your direct mail pieces are tailored to your target customer base.
You must understand what your target audience is looking for and is interested in to build direct mail pieces that persuade them to act effectively.
For example, what types of offers will your target audience respond to, and what images will reflect who they are? What tone and style will they be more reconnected with? When you know who your direct mail campaign is aimed at, you can create a more successful customized direct mail message.
Branding Guidelines: Incorporating Your Logo, Colors, and Visual Identity into Your Mailers
Sometimes, a product stands alone, while it represents an established brand in others. If your packaging needs to reflect a specific brand aesthetic, make sure you have the following information before you begin:
- Colours- if you already have CMYK or Pantone Matching Values (PMS) colours, include them in your white shipping boxes because they’re specifically for printing. (If not, a hex code will also work.)
- Fonts- Ensure you have the correct fonts and specific usage guidelines (such as kerning or weight).
- Logo- If you need to include a symbol on the packaging, ensure you have a vector file.
Customizing Your Design: Choosing Graphics, Images, and Messaging
This must be unique for your specific product, but you’ll want to ensure you have it all figured out before designing. Remember that, depending on your industry, you may be required to include specific information on your package for legal reasons. You may need the following items:
- Written copy- This comprises everything from the name of your product to a description to words that entice people to buy.
- Imagery- Want to include photos on your branded packaging? It would help to have those ready to go before beginning the design process.
- Required marks- Depending on your product/industry, you may be obliged to include a barcode, association marks, nutrition information, etc.
Sizing and Layout: Determining the Right Size and Shape for Your Mailers
Every appealing design begins with selecting the ideal size mail piece. You can only be creative if you know the exact size and bleed marks. Size also helps it stand out in custom-printed mailers. Larger dimensions allow perfect design space and make the product stand out more. You can, however, create an eye-catching design in regular and smaller sizes. Consider content, appearance, visibility, timing, space, and cost-effectiveness when determining the correct size.
Regarding size, you must choose 3D mail instead of a flat, 2D piece. To make a lumpy mail, send your offer or message in a box, tube, or flat mail piece with a pop-up. The response rates grow drastically when you send a lumpy mail.
Material Options: Selecting the Best Material for Your Custom Printed Mailers
Colour and branding used on your custom mailer boxes are essential, and the material you choose is the final basis for this artwork.
First, select a packaging material that is ideal for your product in terms of size, weight, and aesthetics. Here are two standard options – Corrugated Board for corrugated boxes for shipping and Paperboard. After figuring out which material option is ideal for your product type and brand, the next step is to consider how to find a reputable supplier for your product.
How to Find a Reputable Supplier and Place Your Order
Creating a memorable unboxing experience can give your company the competitive advantage it requires to get repeat purchases and attract new customers. The easiest way to assess a reliable supplier’s necessary qualities is to tour the supplier’s facilities and conduct an audit to ensure you always get quality parts. Preparing for the audit by familiarizing yourself with all of the tools the supplier should use in its inspection process will help you avoid getting lost in a maze of unknowns.
Conclusion
Marketers can build a successful campaign by following these direct mail design ideas and understanding how to plan a direct mail campaign. Everyone loves a good design; all you have to do is create something attractive, and these tips will help you achieve just that.
Ucanpack is trusted by eCommerce businesses for customized mailing boxes, custom shipping supplies & more to help people build and grow their brands through custom-printed packaging at wholesale prices. For more information, visit today.
