Traditionally, lawyers rely on referrals from former clients to get new business. But with so many potential clients searching for legal services online, it is essential to have an impactful law firm marketing strategy.
When choosing a law firm marketing agency, look for one that can prove their expertise with case studies from previous clients. This will help you determine if their strategies and techniques will be effective for your law firm.
If you want to improve your law firm’s online visibility, you should consider hiring a marketing agency. These companies can help you with everything from content creation to social media management and pay-per-click campaigns.
Most importantly, they stay on top of the latest marketing trends and platforms. This means that they will be able to adapt quickly when you need to change your strategy.
In addition to web design services, NOMOS Marketing will also create unique content for your firm that fits your brand and voice. The company will then promote this content on your social media pages and create boosted ads for you to maximize your reach. Their PPC campaign management will ensure that your ads appear on the first page of Google SERPs. This can help you gain new clients and increase your revenue.
Search Engine Optimization (SEO)
Search engine optimization is the cornerstone of any digital marketing campaign. When done right, it increases website traffic and boosts quality inbound leads that convert into clients. But effective law firm SEO requires a lot of time and attention to detail.
The most important factor is ensuring that your content is relevant to your practice areas and geographic area. Your content should also contain the right keywords to attract highly-targeted search traffic.
Finally, your website must be easy to navigate and fast. A poorly-designed website will not only reduce user satisfaction, but it can also negatively impact your search rankings.
It’s also essential to have a well-optimized GMB profile, which is displayed prominently in search results and can provide important information such as reviews, directions, hours of operation and click-to-call functionality. Ask your prospective digital agency how they optimize these profiles and what other local SEO tactics they employ. Ask for examples of successful campaigns and how they measure success.
Social Media Marketing
Law firm marketing agencies specialize in promoting businesses online. They provide a wide range of digital marketing services that can help attorneys grow their practice and improve their SEO rankings. These services include web design, social media marketing, and paid advertising campaigns. They also offer consulting and coaching to help attorneys optimize their digital marketing campaigns.
Social media marketing is a great way for lawyers to connect with their clients in a personal and engaging manner. The right agency can create a social media strategy that reflects your brand and connects with your target audience. This can lead to more leads and clients for your law firm.
It is important to choose an agency that understands your business needs and can work with you to achieve your goals. Many companies will offer a free consultation or website audit to determine whether they are a good fit for your company. In addition, you should look for an agency that is transparent with its clients and reports on the progress of their marketing efforts.
An email marketing strategy is the best way to stay in touch with current and past clients. It’s an effective tool for mining leads, promoting new services and events, or just keeping in touch.
The content for your emails should be relevant to the needs and interests of your audience. This can be anything from legal tips, updates on recent cases or office news. A great subject line is vital – it must be compelling enough to stand out among the many other emails in a subscriber’s inbox.
When searching for a law firm marketing agency, be sure to ask about the company’s experience and track record. Look for agencies with a history of success and results that speak to the goals you have in mind. Also, be wary of any agency that requires long-term contracts — these can be red flags for potential trouble down the road. A month-to-month contract is ideal. This will ensure you have the freedom to hire another agency if you’re not satisfied with the results.